Break Free with Mina empowers individuals to break free from societal expectations, past trauma, and limiting beliefs—reclaiming their voice and stepping confidently into the role of both narrator and hero of their own story.
To bring this brand to life, I began with a comprehensive discovery process that included an in-depth questionnaire and a strategic brand session. From there, I developed detailed user personas and a customer journey map to help my client visualize how her brand could authentically connect with her audience at every touchpoint. I conducted a competitive analysis of visual identities within her space and crafted a unique, standout brand identity for Break Free with Mina—one that resonates deeply with her ideal clients. Finally, I designed and developed her website using Figma and WordPress, ensuring that the digital experience reflects her brand’s mission and voice at every level.
Brand Discovery
User Personas & Customer Journey Map
Visual Identity Competitive Analysis
Break Free with Mina Visual Identity
Web Design & Development
