With the February 2024 launch of Limonata, my team and I were tasked with developing a BTL engagement program and toolkit that will drive buzz, secure shelf space, and create standout drinking experiences.
Acrylic Shelf Bottle Display (Off-Premise):
Prominently showcases bottle on shelf to drive awareness of and interest in Limonata. Uses a flat acrylic bottle lug-on and Italian tile backer to help overcome lockbox barrier in store.
Window Takeover:
Group Serve Tray (On-Premise):
Limonata-branded serve tray to create an experience and drive theater in the on-premise/ at bar.
(Mockup by Megan Kapsiak)
Pool/Patio Kit:
