For the launch of DeLeon’s 375ml, we were tasked with creating a campaign concept that captures consumer interest, builds brand awareness, and motivates additional purchases while also designing supporting strategic visibility tools across on-premise (bars, restaurants), off-premise (retail stores), and e-commerce platforms to maximize reach and impact.
Sketches/ Swipe:
Key Visual:
For the key visual, I created a graphic, structured, and dynamic design that highlights the new 375ml size in a clean, premium way. Using 750ml bottles paired with the new smaller bottles gives a clear visual context for the new bottle size.
VAP:
A premium corrugated gift box with two front-opening panels secured by a magnetic D clasp. The interior is thoughtfully designed with compartments to hold our three variants and mixology tools for crafting the perfect DeLeón cocktail. The inner flaps showcase brand highlights, educational content, and our signature cocktail recipes for an enhanced experience.
3D Render: Josh Rainer
E-comm Banners:
Social Post:
Shelf Talker:
