Leveraging Johnnie Walker's existing global creative, I developed 2 tray packs—1 for Red Label and one for Black Label—for use at Costco. This involved combining different assets and adjusting/ retouching images as needed to bring the visual to the finish line.
Client Provided Guide:
Final Black Label Tray Packs:
Client Provided Guide:
Final Red Label Tray Packs:
