Ask: Develop a 360 activation program that will help Johnnie Walker redefine what Scotch and Golf can be together, by driving both to be more inclusive, vibrant, and fun. Part of the activation included the creation of a 4-pack 50ml carrier, mass display, and coasters.
Solution: To solve for this, I used a golf ball bag and added Johnnie Walker branding to serve as their 4-pack 50ml carrier. For the mass display elements and coasters, I added Johnnie Walker branding, displaying intentional golf cues, tying into the overall theme. The carrier tag and coaster design quickly grabs the consumer with golf-forward copy, enticing them to scan the QR code for their chance to win the sweepstakes.
40mL Bag & Bag Tag:
Coasters:
Caddy Vest & Flag Design:
The caddy vest and flag using varying Johnnie Walker brand assets to represent the brand. The caddy vest, in the event that the striding man is displayed without the corrugate rack, keeps the “Scotch & Golf” communication on the front, and showing crossed golf clubs on the back (not displayed) to cue golf from all angles of the display.
The caddy vest and flag using varying Johnnie Walker brand assets to represent the brand. The caddy vest, in the event that the striding man is displayed without the corrugate rack, keeps the “Scotch & Golf” communication on the front, and showing crossed golf clubs on the back (not displayed) to cue golf from all angles of the display.
