Johnnie Walker x Squid Games

For the Johnnie Walker x Squid Games partnership, my team and I were tasked to build out a suite of tools to support the BTL launch, leveraging the cultural partnership to show up in a dramatic, fun, bold way that Scotch typically doesn’t.
Sketches:
Solutions for small and large format mass displays, case stack with pole topper, and case bin
Pole Topper:
(Sketch by Josh Rainer)
Final Mockups:
Features my pole topper concept and JW Striding man concept
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